Hey

Let's start with a short tip to boost your productivity.

While most people obsess about To-Do Lists and focus on a long list of tasks that need to be done…

It’s sometimes easier to change your perspective and focus instead on what you shouldn’t be doing.

Those playing at world-class level have a To-Don’t List:

• Jeff Bezos assesses his past week over the weekend, and puts together a list of the things that added the least value — the week after, he doesn’t do them!
• Steve Jobs famously said that what made Apple Apple was not so much what they chose to build… but all the projects they chose to ignore.

To achieve great things you need to be ready to stop a lot of good things.

One thing I won’t stop though, is sending you this weekly newsletter...

I mean, it has an average open rate of over 60%, so you must like it!

But it’s not just my newsletter…